David Dylan Jessurun: More Magnetic Copy

Web users are web-builders

More Magnetic Copy

Whether it’s a cover letter for your resume, a sales pitch to a client, a blog post, a Twitter tweet, or an internal business proposal, all of us need to write in a way that draws the reader closer to us.

We need writing that’s compelling, interesting, and unique. We need writing that’s magnetic.

Some think that magnetic writing is all about talent. But a few simple techniques can make any piece of writing more compelling.

Here are ten ways to help you write copy that draws the reader closer:

Read more: http://www.copyblogger.com/more-magnetic-copy/

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About the Author: Jason Cohen is the founder of Smart Bear Software. He blogs weekly about marketing, startups, and general geekery at A Smart Bear.

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