Baby card
Role: Design.
Anne Mohlmann and I were honoured by the request to design the baby card for Zola, my niece. Anne made a collage, which I digitised and used as background. The version shown here is centred between the guides; the final version had the squares slightly off-centre to make the whole more dynamic. The printer called me because of this. I went down there twice to explain that the guides were as intended. He just kept repeating “but it’s off-centre!”, not accepting my exasperated, and in the end quite annoyed, explanation that I’m a designer, I know how to place guides and I wanted him to do his job as instructed and not try to second-guess both me and the very competent pre-presser I had asked to give the whole a once-over. When the cards came, he had centred everything.
Lesson learned: Printers are not designers, but they like to think they are. Keep a close eye on them during all stages.
Note: The baby wasn’t called Lorem. We weren’t told her name until the very last moment.
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