Boost Your Open Rates
When it comes to permission-based email marketing, offering content of value can significantly boost your open rate. “You will show your value and earn the trust of potential customers,” says Jill Tanenbaum, president of Jill Tanenbaum Graphic Design & Advertising Inc. Although it’s tempting to tout your company’s offerings, emails that provide relevant, useful advice keep recipients yearning for more. Here are five more tips to help your opt-in email marketing strategy make an impact:
Read more: http://www.fuelnet.com/daily/email_marketing_tips/boost-your-open-rates/
Ken Beaulieu is Chief Content Creator for FuelNet, a division of The Pohly Company. Ken Beaulieu manages and directs the editorial development of all products for FuelNet.com, a leading resource for tools, insights, and trends on marketing, selling, brand building, and customer service for the growing business. An award-winning writer and editor with 20 years of publishing, marketing, and communications experience, Ken has written for and edited, publications for major brands such as Continental Airlines, the Association of National Advertisers, Fidelity Investments, The Coca-Cola Company, UAW-General Motors, and Verizon. He has played an integral role in the development, launch, and re-launch of many products. A graduate of Northeastern University, Ken spent several years in the newspaper industry as a sports reporter. He later served as news bureau director for Vermont’s largest ski resort and as director of communications for one of Maine’s most popular vacation spots.
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