David Dylan Jessurun: Sometimes, All You Need Is A Pile Of Bunnies

Web users are web-builders

Sometimes, All You Need Is A Pile Of Bunnies

Under normal circumstances, I would never recommend this as a marketing strategy. It’s too hit and miss, and it’s in a neighbourhood where the inhabitants probably couldn’t afford your services. But in this case I like it, and I’ll tell you why.

Traditionally, nobody walks into the storefront of a cleaning business and says, “Hey. Whattup? Wanna clean my crib?” But the lovely ladies at Dust Bunnies Away have realized that even if they’re not in the position to take walk-in traffic, they’re renting a space anyway. Maybe they need an office in the back, or a place to store their cleaning supplies. Nobody’s going to walk in, and even if they wanted to, there wouldn’t be anybody there to help them.

Read more: http://ittybiz.com/pile-of-bunnies/

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Naomi grew up in a family of entrepreneurs and got bitten by the be-your-own-boss bug pretty young. Her first idea, at sixteen, was to create a local courier service called Bullet Courier. You know, bullets? Fast? Well, apparently, when most people think of bullets, they think of guns, not well-dressed and friendly young messengers on bicycles. Her first lesson was learned.

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