David Dylan Jessurun does webdesign, SEO/SEM and Usability consulting.
He believes in a holistic apoproach to the web; marketing, (standards-based) design, technology and espresso make for a website which earns you money, ignore one and the others will cost you money.
E-mail him or read more.
The Harpoon or the Net
Once you decide to learn more about online copywriting, you quickly find out there are two schools of thought.
One school hammers the reader with red headlines, yellow highlighting, and aggressive copy that grips the reader like a terrier shaking a squirrel. The other school develops a compelling personal voice, nurtures a relationship with the reader, and uses soft-sell techniques to nudge the reader down the path to purchase.
So which one is right?
They both are.
Read more: http://www.copyblogger.com/harpoon-or-net/
